Cookies Policy

Last Updated:

For European Economic Area, United Kingdom and Switzerland

For the purposes of this Cookies Policy, "we", " us" and "our" means Tencent America LLC, a company located at 2747 Park Blvd, Palo Alto, CA 94306. For the purpose of any personal data we collect through cookies, we are the data controller you can find our details in the Privacy Policy applicable to this Website (defined below).

Our representative in the EU for the purpose of EU data protection laws is Tencent International Service Europe B.V., a company registered in the Netherlands. Their registered address is Gustav Mahlerplein 2, 1082 MA, Amsterdam, the Netherlands and can be contacted at eudataprotection@tencent.com. Our data protection officer can be contacted at dpo_medialab@tencent.com.

We use cookies, log files, pixel tags, web beacons, scripts, eTags and similar files or technologies to collect and store the information we automatically collect about your device and use of multimedia.tencent.com (the "Website"). You can find out more about cookies and how to control them in the information below.

In the European Economic Area, United Kingdom and Switzerland we only use non-essential cookies with your consent.

What Are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your browser or device when you visit a certain web address. Cookies are then sent back to the originating web address on each subsequent visit, or to another web address that recognises that cookie. Cookies are widely used in order to make the Website work, or to work more efficiently, as well as to provide information to the Website team.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your log-in and preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have accessed or used the Website before or whether you are a new visitor or user. Cookies can help us safeguard the security of our data and services and detect the hacking and fraud against our Website.

There are two broad categories of cookies:

  • First party cookies, served directly by us to your device.
  • Third party cookies, which are served by a third party on our behalf.

Cookies can remain on your browser or device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser or application is open. These are deleted automatically once you close your browser or application. Other cookies are ‘permanent cookies’, meaning that they survive after your browser or application is closed. They can be used by the Website to recognise your device when you visit and use the Website again.

How Do We Use Cookies?

We use cookies to:

  • Track traffic flow and patterns of travel in connection with our Website;
  • Understand the total number of visitors to the Website on an ongoing basis and the types of devices; and
  • Improve our Website and provide reference data for the research and development of new products or functions.

What Types of Cookies Do We Use?

We use performance and analytics cookies on our Website as set out more fully in the table below.

Please note that this Website is a subsite of www.tencent.com and will therefore use the same performance, analytics and tracking cookies as set out in its Cookies Policy. In addition, this Website will also use the below detailed performance and analytics cookies. We have set out some further information about the purposes of the cookies in the following table.

Type of cookieWhat it does and what data it processesDuration of cookieFirst or Third Party CookieHow to Control Cookies
Performance / Analytics Cookies
__BEACON_0WEB0MY6384JOU45_is_new_userStores true or false if visitor is new visitor6 monthsFirstPlease also see the instructions set out in 'How to control or delete cookies' below.
__BEACON_0WEB0MY6384JOU45_Beacon_config_request_timeStores a time stamp of when website was loaded by visitor6 monthsFirstPlease also see the instructions set out in 'How to control or delete cookies' below.
__BEACON_0WEB0MY6384JOU45_Beacon_deviceIdRandomly generated anonymous Device ID for traffic analytics6 monthsFirstPlease also see the instructions set out in 'How to control or delete cookies' below.
__BEACON_0WEB0MY6384JOU45_last_report_timeTime stamp of when visitors clicks on a different page link on website6 monthsFirstPlease also see the instructions set out in 'How to control or delete cookies' below.
__BEACON_0WEB0MY6384JOU453.3.2-webdirect_log_idCounts the number of times in a single browsing section that visitors browsed to another page on website6 monthsFirstPlease also see the instructions set out in 'How to control or delete cookies' below.
__BEACON_0WEB0MY6384JOU45_session_storage_keyStores session ID and session start time6 monthsFirstPlease also see the instructions set out in 'How to control or delete cookies' below.

How to Control or Delete Cookies?

You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. When you use our Website for the first time, we will provide you with a notice which lets you know how we use cookies, why we use them and how you can change which cookies you accept. In the European Economic Area, United Kingdom and Switzerland, you can opt-in to non-essential cookies or change your preferences at any time in the footer. Please note that if you choose not to receive our cookies, we cannot guarantee that your experience of our Website will be as good as it could otherwise be.

Alternatively, most browsers allow you to change your cookie settings. These settings will typically be found in the "options" or "preferences" menu of your browser. In order to understand these settings, the following links may be helpful for popular browsers, otherwise you should use the "Help" option in your browser for more details.

Changes to This Cookies Policy

We will update this Cookies Policy to reflect changes in our practices and services. When we post changes to this Cookies Policy, we will revise the " Last Updated" date at the top of this Cookies Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes when you log in to or use the Website. We recommend that you check this page from time to time to inform yourself of any changes in this Cookies Policy or any of our other policies.

Need More Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful: All About Cookies

Cookies That Have Been Set in the Past

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Contact Us

If you have any questions or comments about this Cookies Policy, or privacy matters generally, please contact us via email at dpo_medialab@tencent.com.

Tencent Media Lab
/
We would like to use performance and analytics cookies (“Cookies”) to help us recognize whether you are a returning visitor and to track the number of website views and visits. For more information about the Cookies we use and your options (including how to change your preferences) see our Cookies Policy.