Multimedia Technologies

Tencent Media Lab focuses on the R&D of cutting-edge technologies in the field of multimedia and related areas. Industry-leading multimedia compression engine, interactive immersive media and intelligent media have been serving massive global users through Tencent Cloud, Tencent Video, Tencent Games and other business platforms, which help the development of media communication, culture, tourism and other industries. On behalf of Tencent, Tencent Media Lab has been actively participating in the development of multiple international and national standards. Tencent Media Lab members have been serving in dozens of key roles such as co-chairs and standard editors. Hundreds of our technical proposals have been adopted into international standards. Tencent Media Lab members have received many awards such as the Engineering Emmy Award, Lumiere Technology Award, and the ISO/IEC Outstanding Contribution Award.

Research and Standardization

Accomplished researchers and industry experts at Tencent Media Lab actively contribute to global technology standards groups and industry consortia. Many of our experts lead those groups in the chair, co-chair, or editor positions. More than 800 technical proposals from the Media Lab team have been adopted by multiple international standards.

Media Compression

  • H.266/VVC
  • MPEG-5 EVC
  • AV2 (AOMedia)
  • AVS2 & AVS3
  • PCC
  • NNVC
  • VCM

Systems, Transport, and 5G

  • MPEG Systems
  • IETF
  • 3GPP
  • Vertical Activities

Artificial Intelligence

  • NNVC

Industry Consortia

  • MC-IF
  • 8K Association
  • Metaverse Standards Forum


Media Compression

Tencent Media Lab codecs are integrated globally into products servicing millions of monthly active users. Our researchers continually push the envelope in developing industry-leading codec performance in real-world usage and deployment.

Immersive Media

Media Lab has been dedicated to cutting-edge technology research and practical application development in immersive media technologies, including panoramic video, 3D reconstruction, free viewpoint video, virtual and augmented reality fusion, digital twins, holographic video, and more. Many of these technologies have been applied to various Tencent businesses.

Intelligent Media

The Media Lab's Intelligent Media SDKs are easy to integrate into media workflows for visual enhancements, video analysis and understanding, quality assessments, automated video editing, digital music processing, and much more.

Tencent Media Lab technology is integrated with these services and many more

  • qq_music
  • tencent_cloud
  • tencent_games
  • qq
  • penguin_fm
  • joox_karaoke
  • tencent_video
  • voov_meeting
  • qzone
  • now
  • tencent_tourism_culture
  • wei_shi
  • cctv_mobile
  • tencent_pictures
  • tencent_classroom
Tencent Media Lab
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