News

  • 2025-12-23

    Four Tencent Media Lab papers accepted at VCIP 2025, advancing AI codecs and winning the deep learning image and video coding challenge

    The 2025 IEEE International Conference on Visual Communications and Image Processing (IEEE VCIP 2025) was held in Klagenfurt, Austria, from December 1 to 4, 2025. Tencent Media Lab won the Ultra Low-Bitrate Video Compression competition...

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  • 2025-10-23

    Tencent joins Google, Meta, Apple, and Netflix to share research and practice at IEEE ICIP 2025; four Tencent Media Lab papers accepted

    The annual IEEE International Conference on Image Processing (ICIP) was held from September 14 to 18, 2025. Four papers from Tencent Media Lab were accepted, covering intra prediction, block partitioning, entropy coding, and super-resolution, demonstrating the lab's technical capabilities and innovations in video compression and image enhancement...

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  • 2025-10-21

    IEEE P3366.1 standard officially released

    The IEEE P3366.1 point cloud compression standard has been officially released, becoming the first completed standard in the IEEE 3366 international standards series for volumetric data compression. The series aims to efficiently compress various types of volumetric data and brings together experts for technical exchange. As a leading organizer and major technical contributor, Tencent Media Lab participated in and led the standard's development throughout the process...

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  • 2025-10-20

    Qualcomm and Tencent advance VVC adoption to enhance visual experiences

    At IBC 2025, held in the Netherlands last month, Qualcomm and Tencent Media Lab demonstrated VVC-based 3D and volumetric video on the Quest 3 all-in-one XR headset powered by Qualcomm's Snapdragon XR2 Gen 2 chip, further enhancing the XR experience...

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  • 2025-08-19

    Qualcomm and Tencent showcase VVC innovations for richer immersive experiences

    At the recent ChinaJoy 2025 exhibition, Qualcomm and Tencent Media Lab demonstrated H.266/VVC-based 3D and volumetric video on XR devices. The demonstration used Tencent Media Lab's in-house Tencent266 software decoder, jointly optimized for Qualcomm's Snapdragon XR2+/AR2+ Gen 2 chip platforms, showcasing new applications of H.266/VVC in spatial computing...

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  • 2025-08-19

    Tencent and Google organize a volumetric visual media special session at SPIE 2025; five Tencent Media Lab papers accepted

    SPIE 2025 was held in San Diego from August 3 to 7, 2025, with Tencent and Google jointly organizing a special session on volumetric visual media. Five papers from Tencent Media Lab were accepted, covering coding, processing, and rendering of volumetric visual media and demonstrating the lab's expertise and innovations in 3D data compression and processing...

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  • 2025-07-14

    Digital technology and sustainable World Heritage development discussed in France at the 47th World Heritage Committee session; international version of the Central Axis mini program launches

    On July 12, during the 47th session of the World Heritage Committee, a side event on digital technology for the sustainable development of World Heritage and a Beijing Central Axis forum were held at UNESCO headquarters in Paris, France. Mei Song, vice chair and secretary-general of the Beijing Central Axis Foundation, presented a report on achievements in the first year since the Central Axis's World Heritage inscription and launched the international version of the Central Axis mini program...

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  • 2025-05-18

    Digital Treasures of Jingchu showcased at Hubei's International Museum Day 2025 event, with the Fanxing program revitalizing cultural heritage

    On May 16, 2025, Hubei's main International Museum Day event opened at the Hubei Provincial Museum under the theme "The Future of Museums in Rapidly Changing Communities." Organized by the Hubei Provincial Department of Culture and Tourism (Hubei Provincial Cultural Heritage Administration), the event featured digital projects from the Fanxing program of Tencent SSV's Digital Culture Lab, including the Treasures of Jingchu interactive digital book and the AI cloud exhibition "Discover 100 Treasures of Jingchu"...

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  • 2025-04-30

    Tencent Media Lab powers the Penguin Mobile Island exhibition in Shenzhen

    Penguin Mobile Island is jointly organized by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports and Tencent, and hosted by the Shenzhen Museum of Contemporary Art and Urban Planning. Tencent Media Lab used super-resolution technology and image colorization models to restore historical photos of Shenzhen, letting visitors travel between the city's past and future, from its streets in 1997 to OCT Harbor in 2025...

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  • 2025-04-16

    Tencent retains the top spot in the MSU 4K Video Codec Comparison, advancing 4K encoding and AIGC applications

    The results of the MSU 4K Video Codec Comparison, hosted by Moscow State University, were announced on April 14, 2025. Tencent's encoders ranked first in 11 of the 12 metrics across all participating codecs, delivering the best overall performance in the 4K competition...

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  • 2025-04-07

    Tencent Media Lab expert leads the establishment of the IEEE DCSC P1857.16 Audio and Video Quality Working Group

    The IEEE Standards Committee recently established the Audio and Video Quality Working Group (P1857.16), co-chaired by Haiqiang Wang, a quality technology and standards expert at Tencent Media Lab, and Professor Xiaochen Wang of Wuhan University...

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  • 2025-03-27

    Tencent Media Lab explains the technology behind progress in the initiative to digitally revitalize Chinese opera

    The Art Development Center recently announced interim results from the initiative to digitally revitalize Chinese opera, jointly launched with Tencent. Using Tencent's AI image restoration, immersive 6DoF, AI face fusion, virtual-real integration, and other advanced digital technologies, the initiative has made breakthroughs including 6DoF recording and digitization of Peking opera performance routines and high-definition restoration of 35 classic opera productions...

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  • 2025-01-20

    Six million tune in as the opera season finale concludes and an AI opera face-swap mini program debuts

    Chinese opera is an artistic tradition spanning a thousand years, and digital technology is revealing new dimensions of its appeal. On the evening of January 18, "When Technology Meets the Beauty of Chinese Opera: Revitalizing Opera for the Year of the Snake" went live. The broadcast showcased applications of Tencent's virtual-real interaction, immersive 6DoF, AI image restoration, Hunyuan foundation model, and AI music composition in preserving, passing on, and innovating Chinese opera...

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  • 2024-09-14

    Tencent Media Lab brings Black Myth: Wukong to START Cloud Gaming with low latency and outstanding picture quality

    Black Myth: Wukong, China's first AAA single-player game and an online sensation, launched on August 20, 2024. Its vast scale and complex rendering demand powerful hardware for smooth gameplay. Tencent Media Lab supports the experience with its independently developed ultra-low-latency super-resolution technology...

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  • 2024-08-08

    Tencent sweeps the gold medals again

    At the MSU Video Codec Comparison, one of the industry's most authoritative and influential competitions hosted by Moscow State University, Tencent's encoders ranked first in all 15 metrics, sweeping the awards...

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  • 2024-04-01

    AVS point cloud compression standard wins the 2023 AVS Industrial Technology Innovation Award, with Tencent Media Lab helping complete China's first such standard

    The 88th AVS Working Group meeting was held in Beijing on March 21, 2024, announcing the winners of the 2023 AVS Industrial Technology Innovation Awards. Tencent received the award again after winning an AVS Industrial Technology Innovation organization award the previous year...

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  • 2024-03-14

    Tencent Video debuts H.266/VVC, HDR Vivid, and Audio Vivid applications in China to deliver high-quality content

    The Appliance & Electronics World Expo 2024 (AWE) was held in Shanghai from March 14 to 17. As a major exhibitor and standing council member of the UWA Alliance, Tencent Video partnered with leading Chinese smartphone manufacturer vivo to demonstrate a combination of three advanced technologies on its latest flagship iQOO 12: the latest international standard H.266/VVC and the China-led ultra-high-definition standards HDR Vivid and Audio Vivid...

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  • 2024-02-03

    The digital technology behind a Little New Year opera livestream watched by over seven million people

    Chinese opera carries a thousand years of artistic tradition into the present. On February 2, a livestream titled "When Technology Meets the Beauty of Chinese Opera: A Little New Year Celebration for the Year of the Dragon" opened the initiative to digitally revitalize Chinese opera culture, exploring new ways to combine digital technology with opera, and popular culture with traditional art...

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  • 2024-01-30

    Tencent's in-house H.264 encoder continues to strengthen real-time communication

    Throughout 2023, Tencent Media Lab and Tencent Cloud's Real-Time Communication (TRTC) team continued to collaborate on real-time audio and video. They further optimized video quality and compression performance across the product pipeline and underlying technologies, including the in-house H.264 real-time encoder O264rt. This article explores the technical details behind those improvements...

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  • 2024-01-06

    Seven Tencent Media Lab papers accepted at VCIP 2023, with an invitation to deliver a conference presentation

    The 2023 IEEE International Conference on Visual Communications and Image Processing (IEEE VCIP 2023) was held in Jeju, South Korea, from December 4 to 7, 2023. This year's theme was "AI-powered Visual Communications and Image Processing Toward Industry and Services"...

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  • 2023-11-29

    Tencent Media Lab showcases AI music, ink painting, 3D spatial reconstruction, and 6DoF technology at the Global Digital Trade Expo

    Tencent Media Lab showcased several independently developed technologies in the Frontier Trends Pavilion at the Global Digital Trade Expo. Visitors experienced the AI music composition framework TXMusic, Tencent ink painting, point cloud-based 3D spatial reconstruction, and 6DoF immersive video, offering a glimpse of future life through technological advances...

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  • 2023-11-16

    Tencent wins a 2022 Shenzhen Patent Award, with Tencent Media Lab advancing ultra-high-definition commercialization

    Following evaluations organized by the Shenzhen Science and Technology Innovation Commission and other bodies, and a review by the Shenzhen Science and Technology Awards Committee under the city's award regulations, the Shenzhen government presented the 2022 Science and Technology Awards on June 10, 2023, including 25 patent awards. Tencent Technology (Shenzhen) Co., Ltd. received a patent award for its interpolation filtering method, apparatus, medium, and electronic device for intra prediction...

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  • 2023-11-16

    Tencent Media Lab releases VR white paper on enhanced immersive viewing, already applied in culture, tourism, and other fields

    Tencent Media Lab recently released its VR Technology White Paper, introducing an industry-leading VR video delivery solution. The innovation offers sharper, more immersive viewing experiences while advancing the adoption and application of VR technology and opening up new possibilities for digital industries...

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  • 2023-08-10

    Tencent Media Lab showcases ZhenCai YunJing immersive media technology at the Cross-Strait Cultural Industries Fair in Xiamen

    The 14th Cross-Strait (Xiamen) Cultural Industries Fair was held at the Xiamen International Conference and Exhibition Center from August 4 to 7, 2023. Jointly organized by the Taiwan Work Office of the CPC Central Committee, the Ministry of Culture and Tourism, the National Radio and Television Administration, and the Fujian Provincial Government, the fair welcomed Tencent as an invited exhibitor...

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  • 2023-07-11

    Tencent266 takes 12 first-place rankings in the MSU codec comparison with industry-leading compression performance

    In the recently announced MSU FullHD Video Codec Comparison results, Tencent266, Tencent's independently developed encoder for the latest VVC/H.266 video coding standard, took 12 first-place rankings with outstanding compression performance and bandwidth savings, the most of any entrant. It also ranked first in all 15 metrics within the H.266 track...

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  • 2023-07-07

    Tencent Media Lab unveils its AI music composition framework XMusic, selected as a showcase highlight at WAIC 2023

    The 2023 World Artificial Intelligence Conference (WAIC 2023) was held in Shanghai from July 6 to 8. Tencent Media Lab unveiled its independently developed general-purpose AI music composition framework, XMusic, which was selected as one of the conference's showcase highlights and attracted widespread attention...

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  • 2023-10-19

    Tencent AVS3 performs strongly in the MSU comparison, bringing better picture quality to Tencent Video through China's national coding standard

    The latest MSU 4K Video Codec Comparison results were announced on October 17, 2023, with strong results for Tencent AVS3, developed by Tencent Media Lab. Competing against H.265/HEVC, AV1, H.266/VVC, and other codecs, it became the first AVS3 codec to enter the MSU 4K track and outperformed all participating H.265/HEVC and AV1 codecs in all five metrics at the 1fps speed setting...

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  • 2023-05-12

    Recent advances in deep learning video coding within international standardization

    At the NNVC meeting in April 2023, Tencent Media Lab achieved the best coding performance in the highly competitive in-loop filtering category, outperforming competing proposals. Its single-model filter design was adopted for the unified solution...

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  • 2023-05-11

    Tencent and the National Forestry and Grassland Administration launch the first 1.25-gigapixel national park VR panorama app with Tencent Media Lab

    Produced by Tencent Media Lab, China's first 1.25-gigapixel national park VR panorama app was jointly launched by the National Forestry and Grassland Administration and Tencent. Users can zoom in up to 120 times on their phones to take a panoramic virtual tour of the Northeast China Tiger and Leopard National Park.

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  • 2023-03-24

    Tencent wins the 2022 AVS Industrial Technology Innovation Award, with Tencent Media Lab supporting national standards

    The 84th AVS Working Group meeting opened on March 16, 2023, announcing the winners of the 2022 AVS Industrial Technology Innovation Awards. After careful evaluation by a panel of 15 industry experts, two team awards and two organization awards were granted. Tencent Technology (Shenzhen) Co., Ltd. received an organization award...

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  • 2022-04-27

    Tencent266 ranks first in 12 metrics in the 1fps track of the 2021 MSU 4K Video Codec Comparison

    The results of the 2021 MSU 4K Video Codec Comparison were announced on April 21, 2022. Tencent266, independently developed by the Tencent O266 team and supporting the latest international video coding standard H.266/VVC, stood out in the highly competitive 4K 1fps track...

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  • 2022-04-24

    Tencent Media Lab at honor in an Entertainment Technology Lumiere award

    In parallel of the National Association of Broadcast (NAB) show, end of April 2022, the award organizations have recognized Tencent Media Lab experts and activities 1 Lumiere award for Holographic live streaming...

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  • 2021-12-16

    Tencent Media Lab contributes to multiple standards at the 79th AVS Working Group meeting

    The 79th meeting of the AVS (Audio Video coding Standard) Working Group was held online via Tencent Meeting from December 6 to 10, 2021. The meeting advanced standardization work in video compression, point cloud compression, systems, quality assessment, and other areas...

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  • 2021-11-19

    Tencent Media Lab invited to present the latest AV2 standardization progress at ICIP 2021

    The annual IEEE International Conference on Image Processing (ICIP) was held online from September 19 to 22, 2021. At the invitation of the Google team, a senior researcher from Tencent Media Lab presented the team's technical contributions to next-generation video coding...

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  • 2021-05-26

    Tencent wins a 2021 Big Data Expo award for breakthrough technology, expanding video coding applications

    The China International Big Data Industry Expo opened in Guiyang on May 26, 2021. Screen Content Coding technology developed by Tencent Media Lab won the expo's 2021 Leading Scientific and Technological Achievement Award and was named one of its seven breakthrough technologies of the year...

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  • 2021-02-01

    High performance Real-time H.266/VVC decoder now available from Tencent Media Lab

    Tencent Media Lab has released its latest codec product, a resource efficient real-time H.266/VVC decoder for x86 and ARM-based devices. The decoder can be downloaded for evaluation using a custom version of VLC Media player on Tencent's decoder GitHub page...

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  • 2020-12-20

    Dr. Shan Liu, Tencent Media Lab: The 5G Era is Coming, and Multimedia is Evolving Rapidly

    From December 19th to 20th, 2020, Tencent hosted the 2020 Techo Park Developers Conference held in Beijing Fashion Design Plaza. At the main forum of the conference, Dr. Shan Liu, a distinguished scientist at Tencent and General Manager of Tencent Media Lab, gave a presentation on the theme "From Video Codec to Interactive Immersive Media"...

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  • 2020-12-14

    Tencent Media Lab takes Leadership Position of Immersive Video activity at the newly created MPEG Advisory Group on Visual Quality Assessment

    In October 2020, the ISO/IEC international organization for standardization created the Advisory Group on Visual Quality Assessment, chaired by Pr. Mathias Wien of Aachen University. Dr. Joel Jung, Principal Researcher at CSIG/Tencent Media Lab, has been appointed Chair of the focus group on Immersive Video...

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  • 2020-03-26

    Dr. Arianne Hinds joins Tencent

    Tencent today announced that Dr. Arianne Hinds has joined as Principal Researcher at Tencent Media Lab, where she will continue research in immersive and multimedia technologies. Hinds is the US delegation lead to the Moving Pictures Experts Group (MPEG)...

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  • 2019-10-01

    Tencent joins the Alliance for Open Media at the Board-Level

    The Alliance for Open Media (AOMedia) today announced that Tencent, a leading provider of Internet value added services in China, has joined at the Board level, the first tier of the organization. As a member of the Alliance, Tencent will collaborate with AOMedia members...

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