Research and Standardization
Accomplished researchers and industry experts at Tencent Media Lab actively contribute to global technology standards groups and industry consortia. Many of our experts lead those groups in the chair, co-chair, or editor positions. More than 800 technical proposals from the Media Lab team have been adopted by multiple international standards.
Media Compression
- H.266/VVC
- MPEG-5 EVC
- AV2 (AOMedia)
- AVS2 & AVS3
- PCC
- NNVC
- VCM
Systems, Transport, and 5G
- MPEG Systems
- IETF
- 3GPP
- Vertical Activities
Artificial Intelligence
- MPEG-NNR
- NNVC
- MPEG-VCM
Industry Consortia
- MC-IF
- DASH-IF
- 8K Association
- Metaverse Standards Forum
Products
Media Compression
Tencent Media Lab codecs are integrated globally into products servicing millions of monthly active users. Our researchers continually push the envelope in developing industry-leading codec performance in real-world usage and deployment.
Immersive Media
Media Lab has been dedicated to cutting-edge technology research and practical application development in immersive media technologies, including panoramic video, 3D reconstruction, free viewpoint video, virtual and augmented reality fusion, digital twins, holographic video, and more. Many of these technologies have been applied to various Tencent businesses.
Intelligent Media
The Media Lab's Intelligent Media SDKs are easy to integrate into media workflows for visual enhancements, video analysis and understanding, quality assessments, automated video editing, digital music processing, and much more.
Tencent Media Lab technology is integrated with these services and many more
